Improving BoBuy: A Design Exercise
PROJECT ASSIGNMENT SUMMARY
UX Design Candidate for the iOS based BoBuy application: Download and discover the BoBuy iOS app. Write a short review and offer suggestions for improvement.
OVERVIEW
BoBuy, a Hong Kong based startup that provides consumers access to goods and services at exclusive or reduced prices. Customers enjoy deals and discounts via the BoBuy iOS application based on GPS location services to find the best deals nearby.
TEAM
SCOPE
Independent Assignment
3 Days
ROLE
Research, Interview, Analysis, Interaction
METHODS USED
USER INTERVIEWS, CONTEXTUAL INQUIRY, PERSONA, FEATURE PRIORITIZATION, SKETCHING, WIREFRAMES, RAPID PROTOTYPING, USABILITY TESTING
REVIEW SUMMARY
AREAS for IMPROVEMENT:
Although, much of the iconography is recognizable, there are several areas of opportunity for improvement, as well as, to the overall flow and usability of the application as discovered through the following user research insights.
POSITIVE:
A simple, free, download from the App Store, BoBuy is an elegant mobile application with crisp, clean UI. BoBuy branding elements are consistent throughout including, the use of typography, hierarchy, naming, and icon conventions for ease of navigation.
